As we enter a new decade, many have already jotted down their 2020 New Year’s Resolutions and goals.
Well, if you’re like most people, you are likely to abandon those objectives by about the mid way point of January.
It doesn’t have to be this way. In my latest video, I talked about 3 better ways to approach your goals — whether you are trying to lose some weight around your midsection…or add some to your bank balance.
Check them out or watch the video below.
Lesson #1: Compress your year
The problem with annual goal setting is that life is simply too complex to plan more than a few months in advance — at least for most things.
Take, for example, if you’re a small business owner, how much of your sales in Q3 and Q4 are a result of the marketing and prospecting done in Q1 and Q2?
That means that instead of focusing on revenue you’ll generate all year, simply focus on doing the things in the first 60-90 days that will get you to where you want to be in 6-9 months.
lesson #2: make it easy
Another issue with the usual method for goal setting is that one tends to decide on an outcome they want and then try to accomplish all the tasks they’ll need to get this done.
This is great, in theory, but in reality, human beings can’t go from being a couch potato to running 10 miles while consuming no more than 500 calories a day.
That’s just biting off more than you can chew.
Instead, start with one habit at a time.
Using the weight loss example, start by drinking 8 glasses of water a day.
And do nothing else until that is an easy-to-complete daily habit.
Then, you can add another habit, like doing 20 pushups a day.
Next thing you know, you’re doing all those activities every day, just like you initially set out to do — but it is actually sustainable.
lesson #3: scale it
This is where the rubber meets the road.
If your goals are not scalable, they are really limited to small time things, like losing weight or reading more books.
If your goals include building a business or growing your income, it needs to be something that can scale beyond just what you’re able to do in your available time.
This is why I’m such a fan of paid advertising.
If you can single out exactly what it costs to acquire a lead and thus a customer, then you can create as many of them as you can afford.
Because of this, I’m hosting a Masterclass this month on a simple method I’ve developed for creating and managing Facebook Advertising campaigns in just a few minutes per week without having to learn the confusing Facebook platform.
You can learn more about that upcoming class here.
Whether or not you join me for the Masterclass, I want to hear about your New Year’s Resolutions.
What are they? And how do you plan to crush them and make 2020 the best year ever?