People start businesses for a variety of reasons.
But, is yours aligned with your vision?
Some people are focused on being “self-employed” and thus choose to start a business.
Others are inspired by people they know or that they’ve heard of who’ve built financial stability for themselves and their families through a business.
Some people start a business out of necessity and others start one out of pure luck.
There’s no right or wrong approach.
However, the businesses that often produce the most notable results are the same ones that are tied to the entrepreneur’s skills, interests, strengths, and vision.
That is, entrepreneurs who choose to start businesses based on their own inclinations are the same ones who often thrive the most. This isn’t a surprise by any means.
The truth is, business is tough!
It requires a great deal of patience, perseverance, grit, and some good ol’ fashioned hard work!
It’s natural that if and when the business is in a growth stage, struggling to hit its targets, dealing with high employee turnover or resolving any one of the numerous other elements that can lead to frustration, an entrepreneur may want to “give up.”
But, it’s that interest—that vision, that keeps people going.
I’m not saying that owning and running a business because it was passed on to you by a family member, or because you “fell” into it, can’t be successful. I’m also not suggesting these are any less noble of pursuits.
You may also be thinking:
“Reade, I started this business 20 years ago! It’s not necessarily my passion or my interest, but I can’t turn back now. What do I do?”
Great question, I’m glad you asked!
Even if the brand, theme, product or service your business provides isn’t directly tied into your passion, you can still do things within the business that are.
For example, if you hate crunching numbers but love dealing with people, you can choose to delegate your books to an accountant or a qualified member of your team, and choose to be a “hands-on” owner dealing with the front lines.
Or, you could see if there’s a product or service your business could offer as a new avenue which is more aligned with your current vision or skills.
Whether you’re just starting a business, growing one, or a seasoned veteran, try to “steer” your business in alignment with your passion, vision, and skills in a way that makes sense.
It’ll help you not only persevere, but thrive as an entrepreneur!