Case Study: Signature insurance group

Signature came to us with nothing but a name. Having just just gone through an ownership change, they were in need of a complete rebrand. We were starting from complete scratch - new logo, website, social media, content, the works.

 
 
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the SOLUTION

In addition to a mobile-focused website, we developed split-tested, conversion-focused landing pages.

Next, our focus shifted to driving qualified traffic via targeted Facebook Ads. We drove nearly 5,000,000 impressions, 650,000 people reached, 30,000 link clicks, and over 3,000 leads.

conversion optimization

A vital component of the program's success it the agile approach our team took to their marketing — a term now called growth marketing.

This KPI-focused system calls for regular, data-driven evaluation of the campaign's performance and micro-adjustments based on that info.

With that kind of informed decision making, the client's ROI improved month-over-month.

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the results

Since coming on as a client, Signature has more than doubled in size. When we began, they were operating in 3 physical locations and brought in close to $1million per year in revenue.

Thanks to their 700%+ return on marketing investment, today, there are plans to expand to 7 locations and generate over $2million in revenue.