Case Study: Signature insurance group
Signature came to us with nothing but a name. Having just just gone through an ownership change, they were in need of a complete rebrand. We were starting from complete scratch - new logo, website, social media, content, the works.
In addition to a mobile-focused website, we developed split-tested, conversion-focused landing pages.
Next, our focus shifted to driving qualified traffic via targeted Facebook Ads. We drove nearly 5,000,000 impressions, 650,000 people reached, 30,000 link clicks, and over 3,000 leads.
A vital component of the program's success it the agile approach our team took to their marketing — a term now called growth marketing.
This KPI-focused system calls for regular, data-driven evaluation of the campaign's performance and micro-adjustments based on that info.
With that kind of informed decision making, the client's ROI improved month-over-month.
Since coming on as a client, Signature has more than doubled in size. When we began, they were operating in 3 physical locations and brought in close to $1million per year in revenue.
Thanks to their 700%+ return on marketing investment, today, there are plans to expand to 7 locations and generate over $2million in revenue.